Cheap Thrills: The Lipstick Index

The best things in life are free…Love don’t cost a thing…Mo money, mo problems…Can’t buy me love…I’m sharing my favourite budget-friendly-under-$10 discoveries each week. Cheap thrills.


Leonard Lauder, chairman emeritus of Estée Lauder, famously coined the term the lipstick index to describe the inverse relationship between lipstick sales and the state of the economy. The idea is that women refrain from buying major, expensive purchases, but don’t deny themselves completely and instead buy up big on the little, affordable luxury of lipstick. In the wake of the GFC, Lauder’s theory didn’t quite hang together and declining lipstick sales in that period mean the lipstick index is now largely discredited. But hey, according to Lauder, nail polish is the new lipstick.

Legit economic indicator or not, I still like the idea of the lipstick index, and in terms of my own personal experience I can see a bit of truth in it. Even though I’m in full blown savings mode for my upcoming overseas adventure, I still enjoy hanging onto a few of my tiny luxuries. I simply will not give up buying coffee! So with lipstick in mind, in this edition of Cheap Thrills I thought I’d share this awesome lip colour from Sportsgirl. Under $10 and totally fabulous.


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